Love-In - Strawberry Alarm Clock

Strawberry Alarm Clock was a psychedelic rock band from Los Angeles, known for their 1967 hit "Incense and Peppermints". The song reached #1 on the Billboard pop singles chart in late 1967.

The Strawberry Alarm Clock made two notable appearances in films, first in the 1968 Jack Nicholson movie Psych-Out, where they played several songs, including "Incense and Peppermints", "Rainy Day Mushroom Pillow", and "The Pretty Song From Psych-Out", and then in the 1970 Russ Meyer camp classic Beyond the Valley of the Dolls.

Strawberry Alarm Clock broke up in 1971 but has reunited several times since the 80’s. The first reunion occurred when one of the band members spotted a newspaper ad promoting an appearance by the Strawberry Alarm Clock at a Los Angeles music club. He knew nothing about this gig, and went to the club to investigate. There, he discovered that the advertisement had actually been a plot by the club's owners, to get the real band to reunite.

The original band lineup reunited to perform a one-hour set at the Virginia Theatre in Champaign, IL, on April 29, 2007.  The event was part of the last day of Roger Ebert's ninth annual Overlooked Film Festival and was preceded by a screening of Beyond the Valley of the Dolls.  The Strawberry Alarm Clock joins the cast of Love-In with band members, Howie Anderson, Steve Bartek, George Bunnell, Gene Gunnels, Randy Seol and Mark Weitz.